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          Aurora Magazine

          Promoting excellence in advertising

          1
          Appealing to our inner do takka

          Shahrezad Samiuddin's take on Pakistan's latest favourite drama serial.
          2
          I survived. I soared.

          Beauty brands present a canvas to women who carry tales of heroism on their skin.
          3
          All good things come to an end

          Saying goodbye to Volkswagen's Beetle

          Featured Stories



          Pakistan’s Radioactive Decade

          Zohra Yusuf on Pakistan’s most ebullient cultural decade.
          Has KEFF lost its creative touch?

          How Karachi's renowned food festival, Karachi Eat, has evolved over time.
          Recent

          What do recent developments mean for the Royal Family brand?
          Recent

          Kiran and George Fulton in profile.
          Recent

          Sheikh Adil Hussain, GM Marketing, Shan, discusses why Pakistanis are still obsessed with long videos on digital
          Recent

          Taniya Hasan on last year's CSR campaigns - the good and the bad.
          Recent

          Interview with Sohail Zindani, CEO, Learning Minds.
          Recent

          Despite the talk, chances of a ‘tech lash’ are unlikely in the near future, if at all, writes Julian Saunders.
          Recent

          Are marketing groups providing a positive service to their followers or are they just platforms for negative rants?
          Recent

          Asrar Alam and Muhammad Ali Khan of Spectrum VMLY&R recount their AdAsia 2019 experience.

          Editor's Picks

          Food advertising at its finest

          Talha Bin Hamid highlights some of the more meaningful, insightful and effective ads from this past year.
          Evolving the digital newsroom

          Digital newsrooms in Pakistan are stagnating from a lack of innovative approaches, writes Shaheryar Popalzai
          Is credible journalism in retreat?

          Arifa Noor, journalist and lead anchor for News Wise on DawnNews, poses the question.
          Memoirs of a MacBook

          "Before you refresh me for the last time..."


          福彩手机客户端

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